Privacy policy:
Certainly, Michael. Here's an expanded version of AUX’s privacy policy that includes specific references to Google Ads, Google Analytics, and Meta (Facebook/Instagram), while maintaining a clear, compliance-conscious tone suitable for a UK audience under GDPR.
Privacy Policy for AUX
Last updated: 10 September 2025
At AUX, we take your privacy seriously. This policy explains how we collect, use, and protect your personal data when you visit www.theaux.co.uk, contact us, or engage with our services. We are committed to transparency, accountability, and compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR).
1. Who We Are
AUX is a UK-based marketing consultancy offering strategic support, fractional CMO services, and compliance-led campaigns. Our registered office is [Insert Address], and you can contact us at agency@theaux.co.uk
2. What Data We Collect
We may collect and process the following types of personal data:
Contact information: Name, email address, phone number
Business details: Company name, role, industry
Website usage data: IP address, browser type, pages visited, time spent
Marketing preferences: Opt-in status, communication history
Advertising interaction data: Engagement with our ads on platforms like Google and Meta
We do not collect sensitive personal data unless explicitly provided and necessary for a specific engagement.
3. How We Use Your Data
We use your data to:
Respond to enquiries and deliver services
Improve website performance and user experience
Send relevant updates, insights, or marketing communications (if opted in)
Analyse advertising performance and audience engagement
Comply with legal obligations and maintain records
We only process your data when we have a lawful basis to do so, such as your consent, a contractual obligation, or a legitimate interest.
4. Cookies, Analytics & Advertising
Our website uses cookies and similar technologies to enhance functionality, analyse usage, and support advertising efforts. You can manage your cookie preferences through your browser settings.
We use the following third-party tools:
Google Analytics
We use Google Analytics to understand how visitors interact with our website. This includes data such as pages visited, time spent, and referral sources. Google Analytics uses cookies to collect anonymised data and does not identify individual users. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Google Ads
We use Google Ads to promote our services and track the effectiveness of our campaigns. This may include remarketing, where ads are shown to users who have previously visited our site. Google Ads uses cookies and device identifiers to personalise ads and measure performance. You can manage your ad settings via Google’s Ads Settings.
Meta (Facebook & Instagram)
We use Meta’s advertising tools to reach audiences on Facebook and Instagram. This includes the Meta Pixel, which helps us track conversions and optimise campaigns. Meta may use cookies and similar technologies to deliver personalised ads based on your interaction with our site. You can adjust your ad preferences through your Meta account settings.
5. Data Sharing and Storage
We do not sell or rent your data. We may share it with trusted service providers who support our operations (e.g. hosting, CRM, analytics, advertising platforms), under strict data protection agreements.
Your data is stored securely and retained only as long as necessary for the purposes outlined above.
6. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction or deletion
Object to processing or withdraw consent
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact us at agency@theaux.co.uk.
7. Updates to This Policy
We may update this policy from time to time. Any changes will be posted on this page with a revised date.
Have questions or want to manage your data preferences?