Why Your Business Might Not Need a Fractional CMO... You May Need an Embeddable Director of Marketing

You’ve heard of Fractional CMOs. But do you really need one?

The term “Fractional CMO” has exploded in recent years and like most trends, its not always for the right reasons. It has become a catch-all for freelance marketers, consultants, and generalists, many of whom lack the seniority or strategic depth the title implies. The gist of the role is that it should be a person who has a very substantial level senior marketing experience who offers a portion of their time to multiple clients.