New ways of working for start-ups and scaling companies.

B2B and ICP lead generation experts with decades of experience in prospecting, enrichment, paid media and the full marketing mix.

How can we help you today?

Enriched B2B leads on a monthly basis.
Paid Search, Social or LinkedIn Campaigns.
B2B Growth Consulting and Embeddable Marketing
  • Data driven digital marketing strategies:

    • Paid search consulting and delivery

    • Launch, relaunch or growth strategies

    • Dominate your market position

  • EDM services:

    • Embedded, not external: Our EDMs integrate directly into your team—Slack, standups, strategy sessions—bringing leadership from the inside out.

    • Strategic + hands-on: They combine senior-level thinking with practical execution, bridging the gap between vision and delivery.

    • Flexible engagement: Available short-term, long-term, or project-based; ideal for scaling, transitions, or high-impact initiatives.

    • Right-sized leadership: Perfect for businesses that don’t need a full-time CMO but do need someone who can lead and deliver.

    • From 4 hours per month. Pay for only the days you need and enjoy a quarterly contract.

  • We deliver targeted, performance-driven paid search and social campaigns designed to generate leads, drive traffic, and build brand momentum. When paired with our Embeddable Director of Marketing services, these channels become part of a full-mix strategy; aligned with your commercial goals, not just your ad spend.

    • Precision targeting: We build campaigns that reach the right audience, at the right time, on the right platform. Utilising the latest in lead gen enrichment methods.

    • Creative that clicks: From ad copy to visuals, we can craft assets that stop the scroll and drive action.

    • Performance tracking: Transparent reporting and clear KPIs—so you know exactly what’s working.

    • Strategic integration: Our broader marketing expertise ensure paid media fits into a wider marketing mix; from brand to CRM to conversion.

  • Experts in health, legal and tech.

    • Apply the latest in marketing strategy to traditional industries.

    • Launch new innovations in established regulated markets.

    • Marketing strategy and regulation guidance.

  • Grow to Market

    Grow-To-Market

    Launch with confidence. Scale with precision.
    Whether you're entering a new market or expanding an existing one, our Grow to Market service helps you shape a winning strategy and reach the right customers fast. We combine deep strategic insight with hands-on execution across Paid Search and Social—so your message lands where it matters.

    🔹 Market entry & expansion strategy
    🔹 Paid Search & Social campaign management
    🔹 Product positioning & audience targeting

  • CMO SHARE - FRACTIONAL LEADERSHIP

    Senior marketing leadership—only when you need it.
    CMO Share gives you access to experienced Fractional CMOs and Marketing Directors who plug into your business at the level you need. From strategic oversight to agency negotiations, we offer flexible support that scales with you.

    🔹 Fractional CMO & Director roles
    🔹 Strategy reviews & board-level input
    🔹 Recruitment & supplier negotiation

  • Regulated Industries

    Marketing that’s bold, compliant, and effective.

    We specialise in helping tech, medical, and legal businesses navigate the complexities of regulated marketing. From GDPR to sector-specific rules, we ensure your campaigns are both high-performing and risk-aware.

    🔹 Sector-specific compliance expertise

    🔹 Messaging audits & campaign reviews

    🔹 Strategy for high-trust audiences

Who we work with:

We partner with ambitious, growth-focused businesses across tech, healthcare, and legal sectors—especially those operating in regulated environments where clarity and compliance are non-negotiable.

Our clients range from startups preparing to launch, to scale-ups expanding into new markets, to established firms seeking senior marketing leadership without the full-time overhead.

Whether you're navigating complex regulations, building a go-to-market strategy, or need fractional CMO support, we work best with teams who value strategic thinking, commercial impact, and marketing that’s built to last.

Learn more

We work with ambitious brands ready to scale across B2B and B2C—whether launching or sharpening their positioning. We aim to unlock growth with clarity, creativity, and commercial awareness.

Seeking Market Growth/Expansion?

AUX provides fractional CMO leadership for businesses that need senior expertise without the full-time overhead. From strategy to execution, we embed seamlessly with your team to drive results and build marketing that lasts.

Need Senior Marketing Support?

Marketing in regulated sectors demands precision, compliance, and confidence. We specialise in tech, healthcare, and legal industries—helping clients navigate complexity while delivering bold, effective campaigns that meet the mark

Entering Regulated Industries?

Meet our team

  • Lorena Stuart

    Paid Media, Go-to-market, SAAS & Tech

  • Michael Harris

    Strategy, Branding, Legal & Medical

Get started with AUX.

From the Auxiliary Blog:

 

Get in touch:

We are based in the county town of Stafford, ideally situated to meet our client’s needs across the UK.

For international clients we are 40 minutes away from a major international airport.

Email: contact@theaux.co.uk
Call us: 07514185563